Scary Sushi Ad

Here’s a little tabletop ad I saw at a sushi place. What I like about it is the horrifying fish head in the upper right-hand corner:

Doesn’t that look like it belongs on a poster for a horror movie? To me, this is not the image you want in your head before you eat. But that is, apparently, a Western attitude. When I pointed it out to the Japanese friend I was with, he said when he looks at that, he just thinks “Yummy!”

Diiiiinnneerrr ttttiiiiimmmeee….