I was having lunch with my friend C.W. Kelly when he spotted this on a jumbotron screen near Tokushima station.

What does it mean? The answer came, needless to say, from OgreYouAsshole.com. It’s the name of a Japanese indie rock band.

If my translation skills are worth anything*, they got the name thanks to the American indie band Modest Mouse. It was during a Japanese tour, and the members of the yet-unnamed Ogre You Asshole asked Modest Mouse bass player Eric Judy, who was drunk at the time, to name their band. He wrote down “Ogre You Asshole”, said “how about this?” and the rest is history.

Never trust drunk bass players.

*The original Japanese explanation can be found here