The quarter pounder with cheese recently made its debut at McDonald’s in Japan, and the campaign they’re using to promote it baffles me. Purchasing a quarter pounder value meal nets you this little package:
It contains a scratch off ticket, both sides of which are shown below:
Front: Big Mouth! Quarter Pounder: Japan’s Rose-Colored Plan
Back: Scratch off the panel with all your might! If it says “winner”, you’ll receive a rose-colored t-shirt.
Am I missing something here? Is the quarter pounder eating demographic clamoring for pink clothing?
But that’s nothing compared with the button that was also enclosed:
Whaaa? I don’t get it.
2 responses so far ↓
1 Guang Yi // Jul 3, 2009 at 6:05 am
Where they trying to say 空気読むな?
2 vogdoid // Jul 3, 2009 at 11:13 am
I’m not sure of the scale, but maybe you could use the front of that card as a little landing pad for your burger.
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