“Tonoharu: Part Three” Media Flyer

Marketing flyer for Tonoharu: Part Three.

First off, exciting news! The main shipment of Tonoharu: Part Three arrived at the distributor late last week!

Apparently it takes “a few days” for books to be processed and put into the distributor’s computer system. After that happens, they’ll send some copies to me via UPS Ground, which will take another few days.

So when will I have copies available for sale through my website? I don’t know exactly, but I’d imagine I’ll get them sometime next week or the week after…? Not long now, in any event. I’ll keep you posted!


With the release just around the corner, I’ve begun preparations for the MASSIVE MARKETING PUSH I intend to give the third and final volume of Tonoharu. A big part of that is sending out review copies to media people. In addition to the book itself, I send out a promotional flyer to try to pique reviewers’ interest.

As I’ve done for past Tonoharu marketing materials, I’ve gone for a classy, “Oscar bait” type design for the flyer.

I was careful to make sure that the design folded neatly in half, with the top half having a strong visual hook and the bottom half having all the important information about the book. This perfectly fits the size of the book:

For the actual ad copy, I decided to emphasize Tonoharu’s absurdly long development and ill-advised scope:

Tonoharu is a graphic novel trilogy about a young American who moves to rural Japan to work as an English teacher.
Featuring more than two hundred distinct locations meticulously crosshatched in a style reminiscent of 19th century etchings, the scope of Tonoharu’s depiction of modern Japan is unprecedented in the world of Western comics. The series was thirteen years in the making, with almost half of that time devoted to realizing its highly-anticipated final volume.
Tonoharu: Part Three expands on the themes introduced in the first two books, exploring the sense of isolation inherent to living abroad, the unique relationships that form in expat communities, and the challenges in connecting with the locals.
Tonoharu comes to a stunning conclusion in this unique portrait of the joys and frustrations of living in Japan.

So there you have it! If you just can’t get enough of my sweet design work, you can click here for a full-sized version of the flyer. (446kb PDF file).

See ya next Monday!